Hero Spotlight: Pam Abrahamsson

Good people surround themselves with good people.  We previously highlighted Jennifer Ruwart with Roger That Agency for her pro bono work in creating our beautiful website www.soor.org.  Once complete, Jennifer felt the missing ingredient was a skilled story-teller and introduced us to Pam Abrahamsson.  Pam’s resume is as impressive as she is delightful.    She is the Founder of PRA Public Relations, an award-winning, market-ranked top PR firm in Portland.  Pam delivers a track record of strategically-managed programs, insuring all facets of a communications program are implemented to meet and exceed key performance indicators and business growth objectives. She also manages integration of all communication channels, ensuring that public relations results are leveraged successfully across social, digital and content marketing initiatives.  And – she just happens to love Special Olympics enough to provide her services pro bono.  


Pam has a dear friend in Washington, Carolynn Duncan, founder of TenX.org, who serves as a Special Olympics coach and has seen firsthand the impact sports can have for the athletes.  She was so moved, she even joined the Polar Plunge a few years back, running into the frigid waters of the Columbia River in February to raise money and awareness for athletes in Oregon.  When Jennifer connected us, magic happened.  Pam’s eyes lit up hearing about the thousands of athletes who participated in Fall and Winter sports (soccer, volleyball, aquatics, bowling, snow sports, basketball, and powerlifting) in late 2019 and early 2020.  Soon we found ourselves sharing these stories with reporters and received coverage on local news stations and in print media.  Stay tuned to see upcoming coverage of our Esports League, SOOR Active virtual fitness and social programs, and what we have in store for the athletes this Fall!